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UNIT
1
Introduction to IB
Content:
1.1 Introduction
to International Business
1.2 What is innovation?
1.3 Setting
up a Business
1.4 Business
Plan Step by Step
1.5
Business Plan Checklist
1.6
Business Plan Model
1.7 Company Types and Structures
1.8
Company Structures
1.9 Unit 1 Extra Reading
1.1 Introduction to International Business
International business [IB] refers to a wide range of
business activities undertaken across national borders. Along with rapidly
increasing globalization, international business has become a popular topic and
has drawn the attention of business executives, government officials and
academics. International business is different from domestic business. At the
international level, the globalization of the world economy and the differences
between countries present both opportunities and challenges to international
businesses. Business managers need to take account of the globalized business
environment when making international strategic decisions and in managing ongoing
international operations (Liang.,
Fan. 2012).
•Developed economies= Australia, Canada,
Japan, the United States, and most countries in Western Europe.
•Developing economies= Parts of Africa, Asia,
and Latin America. Of particular significance is the growth of FDI into
developing economies despite widespread poverty and less investment capital
than advanced economies. (Cavusgil, et
al., n.d.)
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